{"id":6544,"date":"2021-02-01T10:08:27","date_gmt":"2021-02-01T10:08:27","guid":{"rendered":"https:\/\/www.nanyangbridge.com\/wp\/?p=6544"},"modified":"2022-03-18T07:34:25","modified_gmt":"2022-03-18T07:34:25","slug":"nanyang-bridge-media-scores-big-win-at-the-2020-morketing-awards-together-with-top-chinese-video-streaming-platform-iqiyi-and-tiktok","status":"publish","type":"post","link":"https:\/\/www.nanyangbridge.com\/nanyang-bridge-media-scores-big-win-at-the-2020-morketing-awards-together-with-top-chinese-video-streaming-platform-iqiyi-and-tiktok\/","title":{"rendered":"Nanyang Bridge Media Scores Big Win at the 2020 Morketing Awards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6544\" class=\"elementor elementor-6544\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8543a67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8543a67\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82e10de\" data-id=\"82e10de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9416a06 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"9416a06\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e731039 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tNanyang Bridge Media Scores Big Win at the 2020 Morketing Awards with iQIYI and TikTok\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7106ab6 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"7106ab6\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1ed2fe1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.nanyangbridge.com\/2021\/02\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 1, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e86811e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e86811e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c57456e\" data-id=\"c57456e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-44bfdd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44bfdd9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8f2e900\" data-id=\"8f2e900\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0adcbd2 elementor-widget elementor-widget-image\" data-id=\"0adcbd2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2021\/12\/iQIYI-TikTok-Award.jpeg\" class=\"attachment-full size-full wp-image-6542\" alt=\"\" srcset=\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2021\/12\/iQIYI-TikTok-Award.jpeg 768w, https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2021\/12\/iQIYI-TikTok-Award-300x168.jpeg 300w, https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2021\/12\/iQIYI-TikTok-Award-18x10.jpeg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">2020 Morketing Top Ten Global Enterprise Growth Case <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f4a15 insight-content elementor-widget elementor-widget-text-editor\" data-id=\"76f4a15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"lead\">Nanyang Bridge Media, along with top Chinese video streaming platform iQIYI, and short video platform TikTok, won the Top 10 Globalising Enterprise Growth Case Award for Overseas Innovative Marketing in <a href=\"https:\/\/mp.weixin.qq.com\/s\/KYgW5X9LRrAJ4EbQezciog\" target=\"_blank\" rel=\"noopener\">2020 Morketing Summit and Morketing Awards<\/a>\u00a0held on November 26<sup>th<\/sup>\u00a0\u2013 27<sup>th<\/sup>, 2020.<\/p><p class=\"lead\">Upholding our mission of promoting Chinese brands in ASEAN and vice versa through brand marketing, Nanyang Bridge Media helped the Chinese brand, iQIYI, Asia\u2019s leading streaming entertainment platform, build awareness, strengthen its brand image as <i>the<\/i> platform for the latest Asian variety shows and dramas and engage with youth in Southeast Asia with the launch of iQIYIWithYou campaign across 5 countries, namely Indonesia, Malaysia, Thailand, Philippines, and Vietnam. Besides a series of influencer marketing initiatives on Youtube, Instagram, Facebook, and Twitter, one of the main highlights of this campaign is the Hashtag Challenge #iQIYIWithYou launched in Thailand, on a short video platform, TikTok, which is popular among Thai youth, between August 28<sup>th<\/sup>, 2020 until September 2<sup>nd<\/sup>, 2020.<\/p><div class=\"row my-4\"><div class=\"col\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<img decoding=\"async\" class=\"img-fluid alignnone\" src=\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2022\/03\/WeChat_Image_20210201103811.jpg\" \/> \u00a0\u00a0\u00a0<img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2022\/03\/WeChat_Image_20210201103806.jpg\" \/><\/div><\/div><p class=\"lead\"><br \/>In order to highlight iQIYI&#8217;s positioning as an entertainment partner for Asian youth, #iQIYIWithYou integrates into its interactive stickers, thematic elements inspired by its variety shows and TV dramas that are popular in the region, so that TikTokers can participate in dramas and variety shows through dance interpretations of several KOLs, coupled with iQIYI&#8217;s very own customized upbeat official music, thus giving users a memorable and immersive experience and create interesting content that helps spread iQIYI\u2019s brand image as a youthful, diverse entertainment platform with high-quality content.<\/p><p class=\"lead\">Led by well-known local talents with a cool image and the appeal of the innovative elements of this hashtag challenge, #iQIYIWithYou was able to spark enthusiasm from Thai TikTokers to participate and garnered very good responses, attracting almost 80 thousand video submissions that reached nearly 130 million video views with 7 million engagements by the end of the six-day challenge, making it one of the most successful hashtag challenges on TikTok Thailand.<\/p><div class=\"row my-4\"><div class=\"col\"><img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2022\/03\/WeChat-Image_20210201103817.jpg\" \/>\u00a0\u00a0 \u00a0 <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2022\/03\/WeChat-Image_20210201103823.jpg\" \/>.\u00a0 <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2022\/03\/WeChat-Image_20210201103827.jpg\" \/><\/div><\/div><h3>\u00a0<\/h3><h3><b><br \/>Top 10 Global Enterprise Growth Cases<\/b><\/h3><p class=\"text-center\"><img decoding=\"async\" class=\"img-fluid mb-4 aligncenter\" src=\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2022\/03\/WeChat-Image_20210201103800.jpg\" \/><\/p><p class=\"lead\">These impressive results led to the scoring of the Top 10 Globalising Enterprise Growth Case Award for Overseas Innovative Marketing at the\u00a0<a href=\"https:\/\/awards.morketing.com\/history\" target=\"_blank\" rel=\"noopener\">2020 Morketing Summit and Morketing Awards<\/a>\u00a0for iQIYI, TikTok as well as Nanyang Bridge Media as the agency responsible for planning to implement this campaign. Through this award, Nanyang Bridge Media feels an even stronger sense of mission and shall remain committed to becoming the best partner for Chinese brands and content to enter Southeast Asia.<\/p><p><strong>Read the full case study <a href=\"https:\/\/www.nanyangbridge.com\/giving-iqiyi-a-market-buzz-in-thai-using-tiktok-hashtag-challenge\/\">here<\/a>!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700d013 post-prev-next elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"700d013\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a 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decoding=\"async\" src=\"https:\/\/globalnyb.becdn.net\/wp-content\/uploads\/2018\/10\/xi-ann-silk-road-768x434.jpeg\" alt=\"\">\n                <\/div><\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><a class=\"eael-grid-post-link\" href=\"https:\/\/www.nanyangbridge.com\/xian-silk-road-international-film-festival\/\" title=\"Xian Silk Road International Film Festival\"><h5 class=\"eael-entry-title\">Xian Silk Road International Film Festival<\/a><\/h5><\/header><\/div><div class=\"eael-entry-content\">\n\t\t\t\t<div class=\"eael-grid-post-excerpt\"><\/div>\n\t\t\t<\/div><\/div><\/div><\/article><\/div>                <\/div>\n            <\/div>\n            <div class=\"clearfix\"><\/div>\n\t\t\t\t\t\t            <!-- Add Arrows -->\n            <div class=\"swiper-button-next swiper-button-next-2194b95\">\n                <i class=\"fa fa-angle-right\"><\/i>\n            <\/div>\n            <div class=\"swiper-button-prev 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2020.<\/p>\n","protected":false},"author":1,"featured_media":6542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"categories":[62],"tags":[107,104,110],"class_list":["post-6544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awards","tag-digital-marketing","tag-nanyang-bridge-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nanyang Bridge Media Scores Big Win at the 2020 Morketing Awards - Nanyang Bridge Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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