Nanyang Bridge Media https://www.nanyangbridge.com/ Bridging China and Southeast Asia Mon, 19 Jan 2026 05:43:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://www.nanyangbridge.com/wp-content/uploads/2022/03/cropped-nyb_logo-english-2-1-1-32x32.png Nanyang Bridge Media https://www.nanyangbridge.com/ 32 32 YADEA Store Visit KOL Marketing https://www.nanyangbridge.com/yadea-store-visit-kol-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=yadea-store-visit-kol-marketing Fri, 02 Jan 2026 07:51:59 +0000 https://www.nanyangbridge.com/?p=14544 Yadea is a global leader in electric two‑wheeled vehicles, offering a wide range of smart electric scooters, electric bicycles, and related mobility products designed for modern urban life.

The post YADEA Store Visit KOL Marketing appeared first on Nanyang Bridge Media.

]]>
CASE STUDIES

YADEA Store Visit KOL Marketing

Brand

YADEA

Services

KOL Marketing, Store Visit

Scope

KOL Marketing, Store Visit

Market

Indonesia

About YADEA

Who is YADEA?

Yadea is a global leader in electric two‑wheeled vehicles, offering a wide range of smart electric scooters, electric bicycles, and related mobility products designed for modern urban life. In Indonesia, Yadea provides advanced, efficient, and environmentally friendly electric vehicles aimed at improving everyday transportation. The brand emphasizes innovation, quality design, and eco‑friendly technology as part of its core identity, helping to meet the growing consumer demand for smart, sustainable mobility solutions.

Goals

To master the innovation and core technology of electric vehicles, comply with international safety/quality standards, and provide the world with superior solutions for electric mobility. Additionally, enhance Yadea’s leadership role in the electric vehicle industry by creating a new generation identified by an environmentally-friendly travel lifestyle.

Project Overview

Background

The electric vehicle (EV) market in Indonesia has been growing rapidly, with increasing awareness about the environmental benefits and efficiency of electric transportation. Brands like Yadea are looking for innovative ways to increase their visibility and connect with a broader audience. One key strategy to gain traction is through the power of Key Opinion Leaders (KOLs) and influencers, who play a pivotal role in shaping consumer preferences and spreading brand messages.

Yadea, a leading electric scooter brand, recognized this opportunity and used two major milestones to fuel its marketing efforts. The first event, the grand opening of their showroom at Kramat Jati, Jakarta, marked an important entry into the Indonesian market. And a year later, Yadea hosted its 1st anniversary celebration at the same showroom, marking another important milestone in the brand’s journey. KOLs were invited to the store to create content that celebrated the event, engage with the brand, experience its products, share special promotions, and highlight the continued growth of Yadea in Indonesia. Their social media coverage helped to build initial awareness and drive foot traffic to the showroom, effectively positioning Yadea as a key player in the growing EV sector.

Objective

01

Increase brand awareness and visibility of Yadea in the growing Indonesian EV market.

02

Promote special offers and exclusive discounts to attract more customers.

03

Showcase the fun and excitement of Yadea’s events to a wider audience.

Challenges

EV manufacturers in Indonesia face key challenges in establishing a strong market presence :

01

Building Brand Awareness in a Growing Market: As a new player in Indonesia’s rapidly expanding electric vehicle market, Yadea needed to establish strong brand awareness and reach potential customers who were not yet familiar with their products.

02

Creating Urgency for a Limited-Time Promotion: Yadea faced the challenge of driving immediate interest and encouraging people to visit the showroom and engage with the special offers before the event ended.  

03

Engaging the Right Audience through Influencers, Yadea needed to carefully select influencers whose content aligned with their brand values and who had the ability to create fun, engaging content that would resonate with their target audience.

Solution

Strategic KOL Selection

Yadea carefully select influencers whose content style matched the brand’s focus on innovation and sustainability. They chose influencers with strong, engaged followings and a proven ability to create creative, fun content that could attract the right audience. And direct same day posting and content screening.

Solution

Promotions and Incentives to Drive Engagement

Yadea utilized various promotional activities, including special discounts, raffles, goodie bags, and door prizes to drive participation and excitement, both online and at the event. These incentives helped attract a wider audience and kept them engaged.

Solution

Sustained Social Media Engagement

Yadea ensured that the influencers posted content consistently before, during, and after the event, keeping the momentum alive and ensuring continuous exposure. This helped sustain the buzz surrounding the events and kept the brand top of mind.

Offline Event Results

High Social Media Engagement

The campaign resulted in 73,294 total views, 3,878 likes, 227 comments, and 173 shares across all influencer content. This shows a high level of engagement and demonstrates that the events successfully captured the attention of a wide audience.

Increased Brand Awareness and Visibility

With a combination of influencer-generated content and event promotions, Yadea saw a significant increase in visibility. The influencer posts were well-received, with notable numbers of views and interactions, including 42,200 views on Instagram Reels from top KOLs.

Our Clients and Partners

The post YADEA Store Visit KOL Marketing appeared first on Nanyang Bridge Media.

]]>
“Everyday Chinese” Returns with Season 2, Responding to Growing Demand for Chinese Language Learning in Indonesia https://www.nanyangbridge.com/everyday-chinese-returns-with-season-2-responding-to-growing-demand-for-chinese-language-learning-in-indonesia/?utm_source=rss&utm_medium=rss&utm_campaign=everyday-chinese-returns-with-season-2-responding-to-growing-demand-for-chinese-language-learning-in-indonesia Thu, 18 Dec 2025 07:53:30 +0000 https://www.nanyangbridge.com/?p=14516 “Everyday Chinese” Returns with Season 2, Responding to Growing Demand for Chinese Language Learning in Indonesia. Following the positive reception of its first season, the Chinese language program “Everyday Chinese” officially returns this year with Season 2, reaffirming its commitment to supporting Chinese language education for Indonesian audiences.

The post “Everyday Chinese” Returns with Season 2, Responding to Growing Demand for Chinese Language Learning in Indonesia appeared first on Nanyang Bridge Media.

]]>

Following the positive reception of its first season, the Chinese language program “Everyday Chinese” officially returns this year with Season 2, reaffirming its commitment to supporting Chinese language education for Indonesian audiences.

Since its debut, Everyday Chinese has become a practical learning platform for viewers who are interested in Mandarin for daily communication, education, and professional development. The strong engagement and feedback from Indonesian audiences have demonstrated a growing interest in learning Chinese, particularly as cultural and economic exchanges between Indonesia and China continue to expand.

Season 2 is produced in response to this increasing demand. Building on the foundation of the first season, the new episodes introduce more structured learning themes, clearer real-life language scenarios, and improved visual presentation, making the program more accessible and relevant for learners at different proficiency levels. The content focuses on practical usage, helping viewers apply Mandarin naturally in everyday situations.

Beyond language instruction, Everyday Chinese Season 2 also highlights cultural elements, enabling audiences to better understand the context behind the language. This integrated approach not only supports effective language acquisition but also fosters deeper cross-cultural understanding between Indonesia and China.

Everyday Chinese Season 2 is now available for audiences to watch on multiple platforms, including RRI NET, RRI Digital, and via streaming on the official RRI website. The program is also broadcast on JAKTV and can be accessed globally through the YouTube channel Teater Mandarin, providing flexible viewing options for learners across different regions. With its multi-platform distribution, Everyday Chinese Season 2 is expected to further strengthen public interest in Mandarin learning and serve as a valuable educational resource for Indonesian audiences, marking another meaningful step in promoting cultural and educational exchange through media.

NEWS

Latest Posts

Our Clients and Partners

The post “Everyday Chinese” Returns with Season 2, Responding to Growing Demand for Chinese Language Learning in Indonesia appeared first on Nanyang Bridge Media.

]]>
CMG Offline Event Movie Screening 26 Nov https://www.nanyangbridge.com/cmg-offline-event-movie-screening-26-nov/?utm_source=rss&utm_medium=rss&utm_campaign=cmg-offline-event-movie-screening-26-nov Mon, 15 Dec 2025 04:39:24 +0000 https://www.nanyangbridge.com/?p=14487 China Media Group (CMG), officially known as 中央广播电视总台, is recognized as the largest and most influential national broadcasting institution in China. With the ambition to expand its global audience reach—particularly in Southeast Asian markets such as Cambodia, Vietnam, and Malaysia—CMG aims to implement a comprehensive strategy to achieve this goal, with a core focus on enhancing audience awareness.

The post CMG Offline Event Movie Screening 26 Nov appeared first on Nanyang Bridge Media.

]]>
CASE STUDIES

CMG Offline Event Movie Screening 26 Nov

Brand

China Media Group

Services

Localization, Licensing, Offline Screening

Scope

Localization, Licensing, and Offline Screening

Market

Indonesia

About CMG

Who is CMG?

China Media Group (CMG),China’s national public broadcaster and the world’s largest integrated media organizations, formed through the merger of CCTV, China National Radio, and China Radio International. With a global network of bureaus and multilingual platforms, CMG produces a wide range of news, documentaries, and cultural programming that reach audiences across continents. CMG is known for its high-quality storytelling, international collaborations, and innovative use of technology, playing an important role in presenting contemporary China to the world while fostering dialogue and cultural exchange between nations.

Main Objective

01

Promoting Chinese culture and brands globally

02

Telling China’s story through comprehensive media coverage

03

Building international understanding and dialogue

Project Overview

Background

China Media Group (CMG), officially known as 中央广播电视总台, is recognized as the largest and most influential national broadcasting organization in China. CMG aims to expand its global audience reach, particularly in Southeast Asian countries such as Indonesia. On November 26 2025, CMG organized a Film Screening on the big screen in Jakarta, presenting two selected documentary films that showcase China’s advancements in science and technology, the dedication behind national achievements, and the realities of modern urban life through real community stories and public service efforts. By sharing these perspectives, the screening aimed to help Indonesian audiences better understand China’s development, values, and the people behind its progress.

In 2025, as part of ongoing efforts to strengthen cultural exchange and media cooperation between China and Indonesia, there was a need to introduce flagship Chinese productions to Indonesian audiences. With the goal of deepening cross-border understanding shared cultural appreciation. This event was part of CMG’s efforts to promote Chinese culture in a positive and curated way to international audiences, including Indonesia. The year 2025 also coincides with the 75th Anniversary of Indonesia–China Diplomatic Relations, making this moment strategically important for strengthening cultural ties between the two countries.

The event was attended by representatives of major Indonesian media outlets such as RRI, PFN, and JAKTV, as well as institutions like PPIT supporting cultural cooperation. In addition, the film screening served as a new platform to explore opportunities for Indonesian cultural content to be distributed in China through CMG, helping to establish two-way cultural exchange.

Objective

01

Host an exclusive screening of selected premium Chinese programs for Indonesian audiences

02

Strengthen cultural exchange and media cooperation between Indonesia and China

03

Introduce Chinese film and TV content to local media and audiences, opening opportunities for future collaboration

Challenges

Several challenges arise in efforts to strengthen diplomatic relations between Indonesia and China throughthe film industry can be identified:

01

The interest of local audiences in attending a Chinese film screening was limited, as Chinese content is not yet widely watched or familiar in Indonesia.

02

Access for individuals interested in Chinese culture remained limited, as there were not many platforms available for them to explore and enjoy this type of content.​

Solution

Organizing an Offline Film Screening at a Strategic Venue

We selected a strategic, comfortable, and trending cinema as a representative location to offer
free public screenings of premium documentary films.

Presence of many Medias, Organization, and Culture Enthusiast
Representative

Their attendance helped to:

  • Strengthen the diplomatic value of the event,
  • Enhance its legitimacy in the eyes of Indonesian media,​
  • Serve as a symbol of Indonesia–China cultural commitment.​

Solution

Inviting Indonesian Media for Closer Collaboration​

Media outlets such as RRI, JAKTV, Flix, and other platforms were invited to:​

  • Watch the films,
  • Discuss cross-country content needs,​
  • Explore opportunities for Indonesia–China cultural program exchanges.​


Community Buidling & Networking Session

The event was designed as a gathering platform for:

  • Mandarin language students,​
  • Chinese film enthusiast communities,​
  • Local documentary producers,​
  • Journalists,​
  • Government institution representatives,​
  • Media outlets,​
  • And others.​

Solution

Structured Pre-Event Promotion

To increase awareness and exposure for the event held on November 26, promotional activities were conducted, we distributed
invitations and posters through many forms of media, made the registration process simple and accessible. ​

To further strengthen the event’s credibility and visibility, our official social media posts were created in collaboration with partner media
outlets and collaborators, helping the screening gain wider reach and recognition. We also reached out to individuals and communities
interested in Chinese culture, encouraging them to attend and share their experience through content on their social media platforms.

  • Media articles,​
  • Community social media channels,​
  • Digital invitations,​
  • Social media posts,​
  • And other promotional outlets.

Solution

Structured Post-Event Publication​

We also ensured strong post-event visibility through extensive coverage by major Indonesian media outlets. This widespread publication helped boost public awareness of the screening and reinforced the message that cultural exchange events between the two countries are open, accessible, and increasingly common. The positive media exposure not only elevated the event’s credibility but also encouraged the public to look forward to similar initiatives in the future.

Our Clients and Partners

The post CMG Offline Event Movie Screening 26 Nov appeared first on Nanyang Bridge Media.

]]>
CMG Offline Event Movie Screening 14 Nov https://www.nanyangbridge.com/cmg-offline-event-movie-screening-14-nov/?utm_source=rss&utm_medium=rss&utm_campaign=cmg-offline-event-movie-screening-14-nov Wed, 10 Dec 2025 03:22:06 +0000 https://www.nanyangbridge.com/?p=14527 China Media Group (CMG),China’s national public broadcaster and the world’s largest integrated media organizations, formed through the merger of CCTV, China National Radio, and China Radio International. With a global network of bureaus and multilingual platforms, CMG produces a wide range of news, documentaries, and cultural programming that reach audiences across continents. CMG is known for its high-quality storytelling, international collaborations, and innovative use of technology, playing an important role in presenting contemporary China to the world while fostering dialogue and cultural exchange between nations.

The post CMG Offline Event Movie Screening 14 Nov appeared first on Nanyang Bridge Media.

]]>
CASE STUDIES

CMG Offline Event Movie Screening 14 Nov

Brand

China Media Group

Services

Localization, Licensing, Offline Screening

Scope

Localization, Licensing, and Offline Screening

Market

Indonesia

About CMG

Who is CMG?

China Media Group (CMG),China’s national public broadcaster and the world’s largest integrated media organizations, formed through the merger of CCTV, China National Radio, and China Radio International. With a global network of bureaus and multilingual platforms, CMG produces a wide range of news, documentaries, and cultural programming that reach audiences across continents. CMG is known for its high-quality storytelling, international collaborations, and innovative use of technology, playing an important role in presenting contemporary China to the world while fostering dialogue and cultural exchange between nations.

Main Objective

01

Promoting Chinese culture and brands globally

02

Telling China’s story through comprehensive media coverage

03

Building international understanding and dialogue

Project Overview

Background

China Media Group (CMG), officially known as 中央广播电视总台, is recognized as the largest and most influential national broadcasting organization in China. CMG aims to expand its global audience reach, particularly in Southeast Asian countries such as Indonesia. On November 14, 2025, CMG organized a Premium Film Screening on the big screen in Jakarta, presenting three selected documentary films that showcase the charm of China from various perspectives; from the exploration of the nature, advancements in manufacturing, economic progress, to the social life of modern society.

This event was part of CMG’s efforts to promote Chinese culture in a positive and curated way to international audiences, including Indonesia. The year 2025 also coincides with the 75th Anniversary of Indonesia–China Diplomatic Relations, making this moment strategically important for strengthening cultural ties between the two countries.

The event was attended by representatives of major Indonesian media outlets such as RRI, PFN, and JAKTV, as well as institutions supporting cultural cooperation. One of the key attendees was the Chinese Ambassador to Indonesia, Mr. Wang Siping. In addition, the film screening served as a new platform to explore opportunities for Indonesian cultural content to be distributed in China through CMG, helping to establish two-way cultural exchange.

Objective

01

To support the commemoration of 75 Years of Indonesia–China Diplomatic Relations

02

To enhance cultural and media cooperation between Indonesia and China

03

To build and develop the quality of the film-enthusiast communities in both China and Indonesia

Challenges

Several challenges arise in efforts to strengthen diplomatic relations between Indonesia and China throughthe film industry can be identified:

01

Limited exposure of Chinese films in Indonesian cinemas and media

02

High enthusiasm among Indonesian audiences for Chinese films, but no official channel yet to collectively express
or engage with this interest

03

High Audience Interest Without a Formal Engagement Channel to Share Collective Interest

Solution

Organizing an Offline Film Screening at a Strategic Venue

We selected a strategic, comfortable, and trending cinema as a representative location to offer
free public screenings of premium documentary films.

Presence of many Medias, Organization, and Culture Enthusiast
Representative

Their attendance helped to:

  • Strengthen the diplomatic value of the event,
  • Enhance its legitimacy in the eyes of Indonesian media,​
  • Serve as a symbol of Indonesia–China cultural commitment.​

Solution

Inviting Indonesian Media for Closer Collaboration​

Media outlets such as RRI, JAKTV, Flix, and other platforms were invited to:​

  • Watch the films,
  • Discuss cross-country content needs,​
  • Explore opportunities for Indonesia–China cultural program exchanges.​


Community Buidling & Networking Session

The event was designed as a gathering platform for:

  • Mandarin language students,​
  • Chinese film enthusiast communities,​
  • Local documentary producers,​
  • Journalists,​
  • Government institution representatives,​
  • Media outlets,​
  • And others.​

Solution

Structured Pre-Event Promotion

To increase awareness and exposure for the event held on November 14, promotional activities were conducted through:

  • Media articles,​
  • Community social media channels,​
  • Digital invitations,​
  • Social media posts,​
  • And other promotional outlets.

Our Clients and Partners

The post CMG Offline Event Movie Screening 14 Nov appeared first on Nanyang Bridge Media.

]]>
Exclusive Screening of “Shenzhou 13” and “HOTLINE BEIJING” Strengthens Indonesia–China Cultural Exchange https://www.nanyangbridge.com/exclusive-screening-of-shenzhou-13-and-hotline-beijing-strengthens-indonesia-china-cultural-exchange/?utm_source=rss&utm_medium=rss&utm_campaign=exclusive-screening-of-shenzhou-13-and-hotline-beijing-strengthens-indonesia-china-cultural-exchange Thu, 27 Nov 2025 12:14:00 +0000 https://www.nanyangbridge.com/?p=14459 On 26 November 2025, Nanyang Bridge Media once again played a central role in deepening Indonesia–China cultural collaboration by organizing an exclusive screening of two flagship China Media Group (CMG) productions — Space Window: Shenzhou 13 and HOTLINE BEIJING — at FLIX Cinema, Mall of Indonesia, Jakarta. 

The post Exclusive Screening of “Shenzhou 13” and “HOTLINE BEIJING” Strengthens Indonesia–China Cultural Exchange appeared first on Nanyang Bridge Media.

]]>

On 26 November 2025, Nanyang Bridge Media once again played a central role in deepening Indonesia–China cultural collaboration by organizing an exclusive screening of two flagship China Media Group (CMG) productions — Space Window: Shenzhou 13 and HOTLINE BEIJING — at FLIX Cinema, Mall of Indonesia, Jakarta. 

The screening opened with video remarks from Wang Siping, Cultural Attaché of the Embassy of the People’s Republic of China in Indonesia, and Xu Jieqin, Director of Hotline Beijing, both of whom emphasized the importance of cross-border storytelling and acknowledged Nanyang Bridge Media’s efforts in making this collaboration possible. 

The event also welcomed a number of respected guests from both Indonesia and China, including: 

  • Mrs.Nouvarah Ahdiba, Head of the Foreign Broadcast News Team & Editorial Division, Radio Republik Indonesia (RRI)
  • Mr. Sony Soemarsono, COO of JAKTV
  • Mr. Ihsan Chairdiansyah, Corporate Secretary, PFN – Produksi Film Negara
  • Mr. Rachmat Soekasah, Special Advisor, Indonesia–China Friendship Association
  • Xu Yang, Deputy Director, Media Convergence Department, CMG TV & Film Dubbing Center 


In his video speech, Attaché Wang Siping invited Indonesian audiences to watch 
Hotline Beijing and engage in conversations about building better cities for the future. “We hope this film will become a window for mutual learning and experience-sharing, and help us create more stories of human-centered urban governance.” 

In her address, Mrs. Nouvarah Ahdiba, Head of the Foreign Broadcast News Team and Editorial Division at Radio Republik Indonesia (RRI), stated, “RRI believes that media plays an essential role as a bridge between nations. Our collaboration with CMG is one of the concrete forms of that role.” 

In his video remarks, Hotline Beijing director Xu Jieqin emphasized his hope that more international audiences, through this film, would see how Beijing seeks innovative ways to address urban challenges by listening closely to its citizens. He added, “This international screening means a great deal to us. The power of real images can truly transcend time, space, and cultural boundaries.” 

PFN Corporate Secretary, Ihsan Chairdiansyah, shared, “PFN views this initiative as an important step to expand cultural and creative exchanges between Indonesia and China, while opening new avenues for dialogue within the film industry.” 

Xu Yang, Deputy Director of the Media Convergence Department at the CMG TV and Film Dubbing Center, highlighted, “Shenzhou 13” is China’s first space film produced in 8K ultra-high-definition by China Media Group. “May the light of Shenzhou 13 brighten a new chapter of China–Indonesia friendship and cooperation! We warmly welcome you to visit China and experience our country firsthand.” 

Mr. Sony, Chief Operating Officer of JAKTV, noted that the 75th anniversary of Indonesia–China diplomatic relations marks an important momentum to strengthen the roles of both countries and continue building on the historical and cultural ties that have connected the two nations for centuries.  

With over 50 CMG programs already localized and distributed across multiple Indonesian TV networks and streaming platforms, this screening marks another milestone in Nanyang Bridge Media’s efforts to expand cultural connectivity and content exchange between Indonesia and China. 

As the organizing partner behind this initiative, Nanyang Bridge Media remains committed to enabling cross-cultural dialogue, supporting international media partnerships, and introducing high-quality global content to Indonesian audiences. 

NEWS

Latest Posts

Our Clients and Partners

The post Exclusive Screening of “Shenzhou 13” and “HOTLINE BEIJING” Strengthens Indonesia–China Cultural Exchange appeared first on Nanyang Bridge Media.

]]>
Indonesia–China Creative Collaboration: The Launching Ceremony of Chinese Premium Film & TV Program Showcase in Jakarta https://www.nanyangbridge.com/indonesia-china-creative-collaboration-the-launching-ceremony-of-chinese-premium-film-tv-program-showcase-in-jakarta/?utm_source=rss&utm_medium=rss&utm_campaign=indonesia-china-creative-collaboration-the-launching-ceremony-of-chinese-premium-film-tv-program-showcase-in-jakarta Mon, 24 Nov 2025 12:19:15 +0000 https://www.nanyangbridge.com/?p=14422 In partnership with China Media Group (CMG), we supported the Launching Ceremony & Screening of Chinese Premium Film and TV Programs in Jakarta.

The post Indonesia–China Creative Collaboration: The Launching Ceremony of Chinese Premium Film & TV Program Showcase in Jakarta appeared first on Nanyang Bridge Media.

]]>

Jakarta, 14 Nov 2025, we had the privilege of bringing a meaningful cultural moment to life.

In partnership with China Media Group (CMG), we supported the Launching Ceremony & Screening of Chinese Premium Film and TV Programs in Jakarta.

Hosted at FLIX Cinema, Mall of Indonesia, and supported by RRI and JAKTV, the event introduced Indonesian audiences to a curated selection of Chinese films and TV programs—offering a closer look into China’s rapidly evolving entertainment landscape.

As the organizing partner, our role was to ensure a seamless, impactful experience for local audiences. Beyond the screenings, we also highlighted Indonesian culture through a performance of the traditional dance Tari Sri Kamelewi, creating a meaningful two-way cultural exchange.

From on-ground event execution to media coordination, guest management, and multi-platform content production, our team is proud to have helped shape an event that celebrates collaboration, culture, and storytelling across borders.

A heartfelt thank you to all partners, guests, and media friends who joined us.

We look forward to bringing more cross-cultural creative projects to life across the region.

NEWS

Latest Posts

Our Clients and Partners

The post Indonesia–China Creative Collaboration: The Launching Ceremony of Chinese Premium Film & TV Program Showcase in Jakarta appeared first on Nanyang Bridge Media.

]]>
China Theater 2025 Screening Report https://www.nanyangbridge.com/china-theater-2025-screening-report/?utm_source=rss&utm_medium=rss&utm_campaign=china-theater-2025-screening-report Tue, 26 Aug 2025 16:30:42 +0000 https://www.nanyangbridge.com/?p=14335 China Media Group (CMG), officially known as 中央广播电视总台, is recognized as the largest and most influential national broadcasting institution in China. With the ambition to expand its global audience reach—particularly in Southeast Asian markets such as Cambodia, Vietnam, and Malaysia—CMG aims to implement a comprehensive strategy to achieve this goal, with a core focus on enhancing audience awareness.

The post China Theater 2025 Screening Report appeared first on Nanyang Bridge Media.

]]>

CASE STUDIES

China Theater 2025 Screening Report

Brand

China Media Group

Services

Localization, Licensing

Scope

Localization, Licensing, and Airing Services

Market

Malaysia, Cambodia, Vietnam

About CMG

Who is CMG?

China Media Group (CMG), officially known as 中央广播电视总台, was established in March 2018 through the merger of three major Chinese media organizations: China Central Television (CCTV), China National Radio (CNR), and China Radio International (CRI). CMG is China’s largest state-owned broadcasting organization, operating under the Publicity Department of the Communist Party of China and the State Council.

Headquartered in Beijing, CMG manages 49 television channels—including the international platform CGTN—as well as various radio services in more than 40 languages, with the goal of strengthening China’s media influence on a global scale. CMG plays a strategic role in unifying the national narrative, producing large-scale cultural and political programs, and advancing China’s soft power through international cooperation and multilingual content.In addition, CMG holds exclusive broadcasting rights for various international sports events and continues to invest in digital media and e-sports.

Main Objective

01

Promoting Chinese culture and brands globally

02

Telling China’s story through comprehensive media coverage

03

Building international understanding and dialogue

Project Overview

Background

China Media Group (CMG), officially known as 中央广播电视总台, is recognized as the largest and most influential national broadcasting institution in China. With the ambition to expand its global audience reach—particularly in Southeast Asian markets such as Cambodia, Vietnam, and Malaysia—CMG aims to implement a comprehensive strategy to achieve this goal, with a core focus on enhancing audience awareness.First, we ensure that all distributed content undergoes strategic localization (subtitling and dubbing) to improve accessibility and comprehension for international audiences. Second, to maximize exposure, CMG’s content is promoted extensively across both digital and non-digital public media channels. Finally, to ensure that future programming aligns more closely with the expectations of local markets, we actively gather feedback from local audiences through recorded video testimonials in each target country.

Objective

01

Promoting Chinese Culture and Heritage in Vietnam, Cambodia, and Malaysia

02

Expanding the Global Presence of Chinese Media

03

Fostering International Cultural and Media Cooperation

Challenges

Several challenges arise in the effort to accurately distribute CMG content to Cambodia, Vietnam, and Malaysia while improving audience retention:

01

Low Audience Awareness:

As this is the first launch, many target audiences are not yet familiar with the content offered by China’s national broadcaster. This is partly because audiences are accustomed to a wide variety of international content, such as from the West, Korea, and local productions. Therefore, a stronger promotional approach is needed to highlight unique values that can attract greater audience interest.

02

Efficiency and Accuracy:

The short timeline to execute and complete the Scope of Work (SOW) demands high efficiency and precision in delivery.

Solution

Subtitle and Dubbing

Localization is a crucial step to ensure that content is well-received by our target audiences in Vietnam, Cambodia, and Malaysia. Therefore, we offer subtitle and dubbing solutions to bridge language barriers, making the messages in our content easier for local viewers to understand and enjoy. This approach not only enhances viewing comfort but also strengthens emotional connections, drives engagement, and creates greater opportunities for Chinese content to compete on a global scale.

Objectives of Subtitles and Dubbing:

  • Remove Language Barriers: Adapt the language style to align with the preferences of the target audience.
  • Enhance Viewing Comfort and Experience: Adjust tone, intonation, and speech tempo so that it does not feel “foreign” to local viewers. Subtitles are designed with size, color, and display duration that are comfortable across different screens.
  • Expand Audience Reach: Customize content formats and technical standards for each local platform, such as national TV and OTT streaming services, to ensure easy integration.
  • Increase Audience Loyalty: Deliver content information through localization methods that make it easy to understand, fostering long-term audience loyalty.

Solution

PR Strategy

To maximize content exposure, we ensure the presence of the documentary films across a wide range of news outlets and digital platforms. This approach allows us to reach broader audiences while building enthusiasm and public awareness of the content. Some of the key successful placements include:

  • Cambodia: TVK, Coolita, Jianhua Daily, The Cambodia China Times, Huashang Daily, and others.
  • Malaysia: Coolita, 8TV, TV9, Bernama, Berita Harian Online, and others.
  • Vietnam: VTV Cable, and others.

Objectives of PR Strategy:

  • Maximize content exposure: Ensuring that audiences from various segments (TV viewers, news readers, and digital users) are effectively reached.
  • Broaden and localize audience reach: Coverage in major media such as 8TV and TVK not only extends overall reach but also connects more directly with local audiences in each country. Meanwhile, presence in Mandarin-language media such as Huashang Daily strategically targets the Chinese communities across Southeast Asia, aligning with the nature of the content.
  • Enhance content credibility: Placement in national and official media builds stronger reputation and fosters greater trust among local audiences.

     

Gathering Local Audience Feedback

Through structured feedback collection and audience interaction, we gain valuable insights into viewer preferences, emotional responses, and areas for enhancement. This approach enables us to refine our clients’ content supplies, adapt their content to cultural nuances, and ensure our clients’ contents resonate effectively with targeted markets. These insights will also allow us to make future screenings in local markets more optimised, efficient, and aligned with audience expectations.

Our Clients and Partners

The post China Theater 2025 Screening Report appeared first on Nanyang Bridge Media.

]]>
Hainan Emerges as a Natural Laboratory for Testing Vehicle Durability in Tropical Climates https://www.nanyangbridge.com/hainan-emerges-as-a-natural-laboratory-for-testing-vehicle-durability-in-tropical-climates/?utm_source=rss&utm_medium=rss&utm_campaign=hainan-emerges-as-a-natural-laboratory-for-testing-vehicle-durability-in-tropical-climates Sat, 23 Aug 2025 03:19:53 +0000 https://www.nanyangbridge.com/?p=14326 Scorching heat, high humidity, sudden heavy rainfall, and corrosive environments are hallmarks of tropical regions.

The post Hainan Emerges as a Natural Laboratory for Testing Vehicle Durability in Tropical Climates appeared first on Nanyang Bridge Media.

]]>

Qionghai, August 19, 2025 – Scorching heat, high humidity, sudden heavy rainfall, and corrosive environments are hallmarks of tropical regions. These extreme conditions have turned Hainan into a “natural laboratory” for the global automotive industry to test vehicle durability.

At an automotive testing facility in Hainan, ASEAN media partners had the opportunity to experience first-hand what it’s like to put vehicles through tracks designed to replicate real-world challenges. From gravel roads to steep inclines that push cars to their limits, each test track offered a vivid picture of the obstacles vehicles must overcome before entering tropical markets.

The facility goes beyond conventional road testing, accommodating a wide range of extreme scenarios—from weather endurance assessments and corrosion tests caused by high humidity, to reliability trials under harsh environmental stress. Today, Hainan stands among the world’s top three tropical vehicle testing centers, alongside Florida in the United States and South Africa, cementing its strategic role in global automotive development.

The similarity of climate conditions with ASEAN countries has also opened the door to stronger research and technology collaboration. Journalists and media professionals who visited the facility noted significant opportunities for cooperation between China and Southeast Asia, particularly in the field of electric and new energy vehicles.

That vision is shared by the hosts. “With the growing export of vehicles to Southeast Asia, we aim to expand this facility beyond domestic needs and build it into an internationally recognized tropical testing hub,” said Wang Xuanfeng, Deputy General Manager of Hainan Tropical Automotive Test Co., Ltd.

For automakers, Hainan is more than just a proving ground. The island represents a real-world benchmark where vehicle endurance and reliability are put to the test before reaching the roads of tropical Asia.

NEWS

Latest Posts

Our Clients and Partners

The post Hainan Emerges as a Natural Laboratory for Testing Vehicle Durability in Tropical Climates appeared first on Nanyang Bridge Media.

]]>
From Coral Reefs to Maritime Technology, Hainan Showcases a New Face of Development https://www.nanyangbridge.com/from-coral-reefs-to-maritime-technology-hainan-showcases-a-new-face-of-development/?utm_source=rss&utm_medium=rss&utm_campaign=from-coral-reefs-to-maritime-technology-hainan-showcases-a-new-face-of-development Thu, 21 Aug 2025 00:06:20 +0000 https://www.nanyangbridge.com/?p=14195 Around 30 journalists from 16 leading media outlets across nine ASEAN countries visited Hainan to witness firsthand how China’s southernmost province is integrating technology, ecology, and openness in the development of the Hainan Free Trade Port.

The post From Coral Reefs to Maritime Technology, Hainan Showcases a New Face of Development appeared first on Nanyang Bridge Media.

]]>

SANYA, August 18, 2025 – Around 30 journalists from 16 leading media outlets across nine ASEAN countries visited Hainan to witness firsthand how China’s southernmost province is integrating technology, ecology, and openness in the development of the Hainan Free Trade Port. The week-long program, running from August 18 to 23, highlights the province’s efforts to combine research, innovation, and environmental sustainability.

From the very first day, the visit emphasized two key themes: research-driven innovation and a commitment to ecological protection. From biodiversity conservation to maritime technology testing, Hainan demonstrated that economic growth can go hand in hand with safeguarding the environment.

One of the stops that captured the journalists’ attention was a tropical aquatic plant conservation center in Sanya, home to hundreds of lotus varieties from around the world that are carefully collected and cultivated.

The group then turned its focus to a high-tech marine testing facility in Yazhou Bay, capable of simulating extreme deep-sea conditions. The facility enables rigorous testing of the stability and durability of technologies ranging from marine energy equipment and underwater robots to offshore oil and gas infrastructure. The cutting-edge facility underlines Hainan’s ambition to emerge as a world-class hub for maritime innovation.

Beyond technological innovation, the delegation also visited the Sanya Coral Reef Research Institute, dedicated to protecting marine ecosystems. Researchers there introduced a conservation approach based on the principle of “nature-based restoration, supplemented by targeted intervention.” This method has become an important reference in coral reef conservation research and has already paved the way for international collaboration, including with Malaysia. Similar partnerships are expected to expand to more ASEAN countries in the future.

“Ecology is the foundation of development, and cooperation is the key,” said Wu Chuanliang, Director of the Sanya Coral Reef Research Institute. He noted that the development of the Hainan Free Trade Port provides greater opportunities to strengthen knowledge-sharing mechanisms with Southeast Asian nations.

The visit reinforced Hainan’s position not only as a gateway for free trade but also as a living laboratory for tropical innovation and eco-friendly development models. With growing openness, Hainan is poised to become a strategic hub linking China and ASEAN in green economy initiatives, maritime technology, and environmental cooperation.

NEWS

Latest Posts

Our Clients and Partners

The post From Coral Reefs to Maritime Technology, Hainan Showcases a New Face of Development appeared first on Nanyang Bridge Media.

]]>
Hainan Strengthens Economic Bridge with ASEAN Through “China Walk: Vibrant Hainan” https://www.nanyangbridge.com/hainan-strengthens-economic-ties-with-asean-through-china-walk-vibrant-hainan/?utm_source=rss&utm_medium=rss&utm_campaign=hainan-strengthens-economic-ties-with-asean-through-china-walk-vibrant-hainan Tue, 19 Aug 2025 00:41:52 +0000 https://www.nanyangbridge.com/?p=14172 The “China Walk: Vibrant Hainan” program officially opened in Sanya, Hainan Province, as part of preparations for the upcoming full operation of the Hainan Free Trade Port on December 18.

The post Hainan Strengthens Economic Bridge with ASEAN Through “China Walk: Vibrant Hainan” appeared first on Nanyang Bridge Media.

]]>

SANYA, August 18, 2025 – The “China Walk: Vibrant Hainan” program officially opened in Sanya, Hainan Province, as part of preparations for the upcoming full operation of the Hainan Free Trade Port on December 18. The event gathered dozens of journalists from Indonesia, Thailand, Vietnam, Laos, Malaysia, and other ASEAN countries, marking an important step in deepening economic ties between Hainan and ASEAN nations.

In his remarks, Wang Bin, Standing Committee Member of the CPC Hainan Provincial Committee and Director of the Publicity Department of Hainan, stressed that cooperation between Hainan and ASEAN in recent years has produced concrete results, ranging from trade and technological innovation to tourism. With its new status as a free trade port, Hainan is expected to become a new center of economic growth, creating broader investment opportunities for ASEAN partners.

“Hainan will continue to unlock the potential of economic and trade cooperation with ASEAN. The policy dividends of the Free Trade Port will drive the creation of a shared and mutually beneficial economic future,” Wang Bin said.

The program also highlighted how Hainan is building an innovation-driven ecosystem that ASEAN countries can benefit from. This includes advancements in science and technology, modern agricultural practices, cutting-edge medical technologies, and even the development of international medical tourism. These initiatives align with Hainan’s vision of becoming an international hub for trade, research, and tourism.

As the official launch of the Hainan Free Trade Port approaches, ASEAN–Hainan economic cooperation is projected to enter a more strategic phase. Hainan is not only emerging as China’s gateway to Southeast Asia but also as a symbol of regional connectivity and shared prosperity.

NEWS

Latest Posts

Our Clients and Partners

The post Hainan Strengthens Economic Bridge with ASEAN Through “China Walk: Vibrant Hainan” appeared first on Nanyang Bridge Media.

]]>